PSA+Preproduction+option+2

STOP Cyber-Bullying NOW! Shot list: Fade in to kids on a playground with the title, followed by the definition of cyber-bullying over the video clip. Fade in to a kid in his room on computer; as camera pans in and looks over his shoulder; a chat-room post reveals a threat to fight him if he shows up at a party. Camera pans and focuses on the facial expression as Dad enters the room behind him. As he gets the kid’s attention, the boy keeps the content of the post from his dad by closing the site and hiding his emotions. Fade in on a girl texting outside of school. As she puts phone in her purse another text comes in. She looks at text with a look of consternation. As the bell rings, she gets up to return to class and meets some of her friends on the way in. They exchange greetings and begin to talk with no reference to the text received. The girl’s face still reveals some agony behind the smiles she exhibits for her friends’ benefit. Fade in on a girl at the library. While she reads on her iPad, an email arrives, and the content brings a look of alarm to her face. She glances around to see if anyone notices her reaction, then gathers her backpack and exits the library. On the way down the hall she is looking around to see if anyone is following and bumps into one of her teachers. Since the teacher notices the girl’s distressed look, she offers to talk with her. The girl hesitates at first, and then gratefully accepts, glancing back as she goes in the classroom and closes the door. Inside, the teacher coaxes the truth from the girl with smiles and a listening ear. Fade out. Fade in as the girl exits the teacher’s room with a look of relief on her face. [Fade in on the first boy with a look of pain on his face. He sits near the computer with his head in his hands, a bottle of pills in his lap. Camera focuses on the pills and then fades out.]  <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Script outline: <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.5in;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">i. Description of cyber-bullying – verbal and/or in print over the scene. <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.5in;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">ii. Voice-over compares cyberobullying and playground bullying <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.5in;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">iii. Suggestion of what will help to put a stop – block communication, talking to a trusted adult, etc. <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.5in;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">iv. Promote talking to your own kids about internet safety, content, and what to do if content is inappropriate <span style="line-height: normal; margin: 0in 0in 0pt 0.75in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.5in;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">v. End by prompting the audience to think about the worst alternative that a youth might choose instead of seeking help <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;"> <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> STOP Cyber Bullying NOW! <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"> [Cyber-bullying - "when the Internet, cell phones or other devices are used to send or post text or images intended to hurt or embarrass another person."__ [1] __] // printed on playground video // <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">The Cyber Bully is just like any other bully… The intent is to harm another youth. For whatever reason, the victim is targeted and the bully is sly enough to get by with harmful words, or even pictures. <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">The bully doesn’t care who hears or sees the words – in fact, the more the better. <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Whether a threat that is delivered via a chat room or a text, bullying is hurtful to the victim. Like the playground victim, responses of anger, shock or fear often bring on more bullying. Though the intent of the cyber bully may be the same as the playground bully, the tactics are often very different. The written word can be published for the world to see, and bullies are even capable of assuming the identity of the victim to further harm him/her. From embarrassing someone to making threats, bullying is wrong. == <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 120%;">But how should we combat the bully? The National Crime Prevention Council states that t eens have figured out ways to prevent cyber bullying. <span style="color: black; font-family: 'Arial','sans-serif';"> == <span style="background: white; line-height: 150%; margin: 0in 0in 12pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Refuse to pass along cyberbullying messages <span style="background: white; line-height: 150%; margin: 0in 0in 12pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Tell friends to stop cyberbullying <span style="background: white; line-height: 150%; margin: 0in 0in 12pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Block communication with cyberbullies <span style="background: white; line-height: 150%; margin: 0in 0in 12pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo3; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Report cyberbullying to a trusted adult <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">You can also help prevent cyberbullying by <span style="background: white; line-height: 150%; margin: 0in 0in 3pt 24pt; mso-list: l1 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Speaking with other students, as well as teachers and school administrators, to develop rules against cyberbullying <span style="background: white; line-height: 150%; margin: 0in 0in 3pt 24pt; mso-list: l1 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Raising awareness of the cyberbullying problem in your community by holding an assembly and creating fliers to give to younger kids or parents <span style="background: white; line-height: 150%; margin: 0in 0in 3pt 24pt; mso-list: l1 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Sharing NCPC’s anti-cyberbullying message with friends <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;">Don’t forget that even though you can’t see a cyberbully or the bully’s victim, cyberbullying causes real problems. If you wouldn’t say it in person, don’t say it online. Delete cyberbullying. Don’t write it. Don’t forward it. __ [2] __<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: 150%;"> <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">Please remember: Parents or teachers need to know what bullies are doing, and who they are. Don’t wait until the bully has gotten away with offenses more than once. Tell someone NOW. Before it’s too late. <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;"> <span style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"><span style="font-family: 'Arial','sans-serif'; font-size: 9pt;">How can I prevent cyber bullying? National Crime Prevention Council. Retrieved on September 10, 2010 from []